Global Business Essay Example | Topics and Well Written Essays - 750 words

Global Business - Essay Example The tradition based culture places emphasis on traditions, history and established conventions. The market systems in the tradition based cultures are dissimilar compared to the modern based cultures; hence, both social and economic factors influence the adaptation and development of marketing institutions. The willingness of the Chinese culture to relinquish its traditional ways and adopt new ones is unlikely. Culture influences the behavior of a customer. Company A must therefore, carry out a cultural orientation to establish and maintain, through vendor loyalty, adequate small retailers reinforced by an efficient, multi-tied distribution networks (Hall, 2000). Major Cross Cultural Issues There are a number of cross cultural issues which may affect or impact the manner in which Company A will conduct its marketing. The first one is the difference in leadership. A company from the west may find the rules and regulations of operations from China as being stringent. A company from the West is somewhat liberal and would find it find the conservative nature of the Chinese people as being somewhat limiting. The other aspect is the perception. The perception of people from the west and those from China is different. This stems from the fact that their cultures are different. With full appreciation of the facts, company A would require to get a somewhat different approach that would ensure that they capture as many clients as possible. The Impact of Cross-Cultural Ethical Differences in the Strategies of Marketing between the United States and China To promote and market in the Eastern Asian market, it is essential for the US to understand China’s culture. This means the US must have knowledge of the way the Chinese handle business, as well as how they market their merchandise. For example, the mode that Company A will use to publicize specialized machine locomotive modules may develop a direct effect on sales in China. Hence, it is important to note that adve rtising suitable in America could be offensive in China. The manner in which men and women interact is crucial in China. In addition, the Chinese are sensitive to advertisements that expose women negatively. Company A must consider such conditions when using women to advertise their products (Peterson, 2011). The Americans in China must consider what is essential to the Chinese when marketing in the country in order to advertise to them appropriately. Errors have been experienced where the Chinese did not heed to lubricant fighting soaps, while in reality, this was crucial to the Chinese. When Company A advertisements specialized machinery engine modules to the Chinese, it should contemplate what is essential to the Chinese in respect for it to market successfully. In addition, the Chinese run their businesses differently from the Americans, and people consider them harsh and rough in regard to their working strategies. Understanding the Chinese trade practices will enable Company A to have a cautious approach to negotiation, as the Chinese do not haste into assessments. They prefer reflecting over matters before making decisions. Lack of this information may cause Company A to encounter losses. This may happen when dealing with harsh suppositions such as extensive value increment, especially when there is little acknowledgement during consultations. These